Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing.
How should Cosmetics brands respond?
Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis, with conversations around economic concerns rising 38% YOY in the Cosmetics Category. In light of this market uncertainty, brand leaders have a lot of questions:
Is the lipstick index still in effect? Which product concepts are most relevant when consumers are squeezed? Is it time to dial-down sustainability and dial-up value for money?
Our latest report analyses over 11 million consumer conversations to help cosmetics brands navigate this crisis and identify the top predicted trends they should be actioning in their product innovation strategies.
Read the report to find out:
1) Today’s drivers of change in Cosmetics
2) What consumers care about now and where the greatest focus is on price vs. value
3) How to optimise your current product portfolio and unlock greater sales.
Complete the form below to download your report.