---
title: "Cost Of Living Report: Innovating In Cosmetics"
description: Download our report to learn how cosmetics consumers are responding to the cost-of-living crisis.
---

![Email-Header-COL Cosmetics 02 B](https://info.blackswan.com/hubfs/Email-Header-COL%20Cosmetics%2002%20B.jpg "Email-Header-COL Cosmetics 02 B")

## Prices are going up, disposable incomes are shrinking, and consumer behaviours are changing.

## How should Cosmetics brands respond?

 

Even the most recession-proof sectors are feeling the impact of the Cost-of-Living Crisis, with conversations around economic concerns rising 38% YOY in the Cosmetics Category. In light of this market uncertainty, brand leaders have a lot of questions:

Is the lipstick index still in effect? Which product concepts are most relevant when consumers are squeezed? Is it time to dial-down sustainability and dial-up value for money?

Our **latest report** analyses over 11 million consumer conversations to help cosmetics brands navigate this crisis and identify the top predicted trends they should be actioning in their **product innovation** strategies**.**

 

Read the report to find out:

1) **Today’s** drivers of change in Cosmetics

2) What consumers care about now and where the greatest focus is on price vs. value

3) How to **optimise your** current product portfolio and **unlock greater sales**.

 

## Complete the form below to download your report.

 

<https://www.blackswan.com/>

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