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Unprecedented shifts in consumer attitudes and behaviours are taking place across the Home Care category.

Consumers' focus on Home Care as Self Care has become an everyday essential. The importance and focus on Cleaning with Conscience continues to grow and A Lasting Clean Guaranteed is stealing share.

Our Home Care Predictions Report utilises millions of recent unprompted social and online conversations to determine three macro themes that should be guiding your marketing and innovation strategy in 2022+.

Deep dive into each macro theme to identify:

Core consumer needs and wants
Associated product innovation trends ranked by growth potential
Branded case studies
Activation principles about how to win in market

What’s driving conversation now and next? 

Download our Home Care Predictions Report.