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Learn how to combine wellness with permissible pleasure for impactful innovation.


The spirits & liqueurs category, traditionally associated with indulgence and quality, is rapidly being influenced by wellness trends. Today’s consumers want the best of both worlds: permissible pleasure that positively boosts their wellbeing.


But how can brands serve both these needs at the same time? Which traditional products and ingredients still dominate, and which innovative new trends are redefining the category?


Find out by reading our latest innovation playbook. It analyses consumer insights hidden with 13+ million online conversations, identifying 13 must-know trend clusters and 4 key growth drivers.


Read the report to find out:

1) How consumer attitudes towards spirits & liqueurs are changing;

2) Which trends to embrace—and which to ignore;

3) Why tequila and hard seltzers show huge potential;

4) How to optimise your current product portfolio to unlock greater sales.


Complete the form below to download your report.