Unprecedented shifts in consumer attitudes and behaviours are taking place across the Vitamins and Supplements category.

Consumers' focus on Immunity has become an everyday essential. The importance and focus on Mental Health continues to grow and Beauty Regimes through supplementation and Life Stage Health are stealing share.

Our 2021 Vitamins and Supplements Predictions Report utilises millions of recent unprompted social and online conversations to determine four macro themes that should be guiding your marketing and innovation strategy in 2021+.

Deep dive into each macro theme to identify:

• Core consumer needs and wants
• Associated product innovation trends ranked by growth potential
• Activation principles about how to win in market
• Branded case studies

What’s driving conversation now and next? 

Download our Vitamins and Supplements Predictions Report.