TRENDSCOPE empowers the world's biggest brands to:
Identify white space opportunities & increase speed to market
Reduce new product failure rates through consistently relevant innovation
Drive every decision along the innovation process with 89% accurate consumer behavior
See The Platform In Action
Black Swan predicts consumer behavior with 89% accuracy. How do we know?
Because we go back and check against 500,000 trend predictions every single month.
VS
Traditional Market Research
Subjective, prompted, question-based data.
Expert and hypothesis led innovation ideas.
Static snapshot of a moment in time.
Small samples sizes and proxies.
TRENDSCOPE
Objective, unprompted, online consumer dialogue.
Growth opportunities identified through data science.
Real-time, longitudinal trend behavior.
Millions of consumer conversations.
How TRENDSCOPEFuels Innovation
Growth Driver Identification
Understand what's relevant and anticipate what's next though our alwasy-on trend platform, which identifies growth spaces "bottom up" based on real consumer conversations and data science.
Brand & Competitor Mapping
Unique association metrics allow you to understand how brands and product types map against growth spaces, surfacing opportunities for repositioning and product innovation.
Trend Prioritization
Define and prioritize the granular-level ingredients, claims, and benefits for successful new product ideas.
Concept Creation
Create new product concepts and communications that will powerfully engage your consumers.
The Results Speak For Themselves
Bubbling Up a Sparkling New Drinks Brand for PepsiCo
How Trendscope Generated $64m ROI Through Concept Optimisation
Brewing Up a First Mover Advantage For Lipton with Matcha
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