--- title: Pulse - Emerging Cultural Trends Report description: A report to identify cultural changes arising from COVID-19 to support CPG professionals in making data-driven brand positioning and activation decisions.​ --- - HOW WE HELP - - [Our Approach**Game-changing insights through Social Prediction**](https://www.blackswan.com/our-approach/) - [Strategy**Make strategic decisions with certainty**](https://www.blackswan.com/strategy/) - [Innovation**Innovate faster and more accurately**](https://www.blackswan.com/innovation/) - [Case Study: Brewing up a first mover advantage for Lipton with Matcha](https://www.blackswan.com/case-studies/how-trend-prediction-brewed-up-matcha-for-lipton/) - SOLUTIONS - - [Trendscope**The world’s first Social Prediction™ tool**](https://www.blackswan.com/trendscope/) - [Horizon**AI-driven category landscape reporting**](https://www.blackswan.com/horizon/) - [Case Study: Bubbling up a sparkling new drinks brand for PepsiCo](https://www.blackswan.com/case-studies/bubbling-up-a-sparkling-new-drinks-brand-for-pepsico/) - Content - - [Blog**Read the latest thoughts from our world**](https://www.blackswan.com/resources/) - [News**Our latest updates in the Press**](https://www.blackswan.com/news/) - [Case studies**Discover the impact of our work**](https://www.blackswan.com/case-studies/) - [Reports**Get a deep dive into what trends and insights to have on your radar.**](https://www.blackswan.com/reports/) - [Report: Predicting the future for CBD and other ingredients](https://www.blackswan.com/reports/predicting-the-future-for-cbd-2/) - - ABOUT US - - Company - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan Charity](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - Join Us - [Careers](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Data science: Is It Time To Start Innovating Innovation?](https://www.blackswan.com/time-start-innovating-innovation/) - [Aviation](https://www.blackswan.com/aviation/) - [LET’S TALK](https://www.blackswan.com/find-us#find-us-form) ![pulse-header-revised](https://info.blackswan.com/hubfs/pulse-header-revised.jpg "pulse-header-revised") # Let us introduce you to Pulse. --- Taking the Pulse of the nation, this report enables brands to stay ahead of societal and cultural changes arising from the COVID-19 pandemic so they can activate fast, when the time is right. ### How is Pulse different? Unlike ‘traditional’ social listening approaches which begin with hypothesising what trends people *might* be talking about, Pulse’s methodology is built from the bottom-up. It uses a unique taxonomy of over 350,000 cultural trend entities – brands, sports, movies, artists, movements, organisations and more – combined with a network science approach to understand how these entities are *naturally* clustering together in conversation. The result is the most comprehensive analysis of broad themes and trends in social conversation, giving brands a fast, accurate read of how the nation is talking and responding to COVID-19. ### ![ipad-mockup-1](https://info.blackswan.com/hs-fs/hubfs/ipad-mockup-1.png?width=384&name=ipad-mockup-1.png) ### Who is Pulse designed for? Pulse provides Marketing and Consumer Research teams with a regular cadence of trend intelligence that helps them stay informed and track the effects of COVID-19.  More specifically: - Pulse of the nation – what’s important and driving conversation right now?     - Brand Positioning – how should I position brand values in light of COVID-19?      - Communication and Activation planning – how, when, and where should my brand engage in conversation? ### ![reports](https://info.blackswan.com/hs-fs/hubfs/reports.png?width=373&name=reports.png) ### The Pulse report enables you to answer: - What COVID-19 themes are consumers most concerned about? ​ - What implications is this having on attitudes and behaviour? ​ - Which social tensions are emerging and appropriate for my brand to engage in?​ - Which media platforms and entertainment properties are gaining traction?​ - How is the mood of the nation changing and what’s accelerating in importance?      ### Report features: - COVID-19 conversation overview     - YTD, MoM and WoW snapshot of 60 x known and unknown trends including: - Social Tensions (e.g. increasing Mental Health concerns)​ - Behaviour & Attitudes (e.g. the role of Single-Use Plastic)​ - Entertainment Trends (e.g. Augmented Reality Art)​ - Short and long term implications and recommendations      - Markets covered are: US, UK and Global     ##### HOW WE HELP - [Our Approach](https://www.blackswan.com/our-approach/) - [Strategy](https://www.blackswan.com/strategy/) - [Innovation](https://www.blackswan.com/innovation/) ##### SOLUTIONS - [Trendscope](https://www.blackswan.com/trendscope/) - [Horizon](https://www.blackswan.com/horizon/) ##### content - [Blog](https://www.blackswan.com/resources/) - [Case studies](https://www.blackswan.com/case-studies/) - [Reports](https://www.blackswan.com/reports/) - [News](https://www.blackswan.com/news/) ##### ABOUT US - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - [Values and people](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Aviation](https://www.blackswan.com/aviation/) ##### INFORMATION - [Privacy Notice](https://www.blackswan.com/privacy-notice/) - [Cookies Policy](https://www.blackswan.com/cookie-policy/) - [FAQ](https://www.blackswan.com/faqs/) - [![gb](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/UK_flag.png)](https://info.blackswan.com/?cc=gb&hsLang=en) - [![us](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/US_flag.png)](https://info.blackswan.com/?cc=us&hsLang=en) - - - [![One Trust Button](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/Exerciesyourrights@2x.png)](https://app-eu.onetrust.com/app/#/webform/18cc4a63-5a6e-4e36-8122-7db2eb06b43b) © Black Swan Data 2019