--- title: "Webinar | Navigating the Storm: Debunking the New Normal" description: Webinar series tackling the impact of COVID-19 to help CPG brands with communications, product positioning or brand building using data-driven insight. image: https://info.blackswan.com/hubfs/Debunking%20the%20New%20Normal.png --- - HOW WE HELP - - [Our Approach**Game-changing insights through Social Prediction**](https://www.blackswan.com/our-approach/) - [Strategy**Make strategic decisions with certainty**](https://www.blackswan.com/strategy/) - [Innovation**Innovate faster and more accurately**](https://www.blackswan.com/innovation/) - [Case Study: Brewing up a first mover advantage for Lipton with Matcha](https://www.blackswan.com/case-studies/how-trend-prediction-brewed-up-matcha-for-lipton/) - SOLUTIONS - - [Trendscope**The world’s first Social Prediction™ tool**](https://www.blackswan.com/trendscope/) - [Horizon**AI-driven category landscape reporting**](https://www.blackswan.com/horizon/) - [Case Study: Bubbling up a sparkling new drinks brand for PepsiCo](https://www.blackswan.com/case-studies/bubbling-up-a-sparkling-new-drinks-brand-for-pepsico/) - Content - - [Blog**Read the latest thoughts from our world**](https://www.blackswan.com/resources/) - [News**Our latest updates in the Press**](https://www.blackswan.com/news/) - [Case studies**Discover the impact of our work**](https://www.blackswan.com/case-studies/) - [Reports**Get a deep dive into what trends and insights to have on your radar.**](https://www.blackswan.com/reports/) - [Report: Predicting the future for CBD and other ingredients](https://www.blackswan.com/reports/predicting-the-future-for-cbd-2/) - - ABOUT US - - Company - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan Charity](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - Join Us - [Careers](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Data science: Is It Time To Start Innovating Innovation?](https://www.blackswan.com/time-start-innovating-innovation/) - [Aviation](https://www.blackswan.com/aviation/) - [LET’S TALK](https://www.blackswan.com/find-us#find-us-form) ![Hubspot landing page left Copy](https://info.blackswan.com/hubfs/Hubspot%20landing%20page%20left%20Copy.png "Hubspot landing page left Copy") ## **Webinar | 23rd April | 2pm (BST) / 9am (EST)**   ### **This webinar has now taken place - to sign up for the next scheduled webinar, please [click here](https://info.blackswan.com/navigating-the-storm-webinar-3?hsLang=en).**   **Objectivity during the COVID-19 crisis** Let us give you a little respite from the noise. Something practical to take back to the business. Data-driven, timely insight surfaced directly from consumers themselves, through social data.  There’s much published about the ‘new normal’ - but data reveals the reality… What are consumers *actually* saying and doing? Which baseline trends have accelerated, which have become less relevant, and which are likely to sustain as we navigate the next phase of a CV19 impacted world? Using analysis gathered from our robust time-series datasets, as well as client and guest speakers, our webinar series will share the underlying changes of behaviour we’re witnessing. Helping brands stay connected with consumers and navigate the COVID-19 storm.   ### #2 Debunking the ‘new normal’ In this 45-minute session, members of the Black Swan Insight and Strategy team will be joined by Dr Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt Benckiser to understand: - What evidence is there of new behaviours? How is this different to what we were seeing before? What is likely to sustain? - How do we stay connected to consumers through this period of uncertainty? What does it take to be truly *consumer-first* during CV-19? - Skincare category deep-dive: What diverging behaviours are becoming apparent? What are the implications for brands and product owners? What tactical opportunities are manifesting?   ![Speakers-1](https://info.blackswan.com/hubfs/Speakers-1.png "Speakers-1") ![Habspot landing page right](https://info.blackswan.com/hubfs/Habspot%20landing%20page%20right.png "Habspot landing page right") ##### HOW WE HELP - [Our Approach](https://www.blackswan.com/our-approach/) - [Strategy](https://www.blackswan.com/strategy/) - [Innovation](https://www.blackswan.com/innovation/) ##### SOLUTIONS - [Trendscope](https://www.blackswan.com/trendscope/) - [Horizon](https://www.blackswan.com/horizon/) ##### content - [Blog](https://www.blackswan.com/resources/) - [Case studies](https://www.blackswan.com/case-studies/) - [Reports](https://www.blackswan.com/reports/) - [News](https://www.blackswan.com/news/) ##### ABOUT US - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - [Values and people](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Aviation](https://www.blackswan.com/aviation/) ##### INFORMATION - [Privacy Notice](https://www.blackswan.com/privacy-notice/) - [Cookies Policy](https://www.blackswan.com/cookie-policy/) - [FAQ](https://www.blackswan.com/faqs/) - [![gb](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/UK_flag.png)](https://info.blackswan.com/?cc=gb&hsLang=en) - [![us](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/US_flag.png)](https://info.blackswan.com/?cc=us&hsLang=en) - - - [![One Trust Button](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/Exerciesyourrights@2x.png)](https://app-eu.onetrust.com/app/#/webform/18cc4a63-5a6e-4e36-8122-7db2eb06b43b) © Black Swan Data 2019