--- title: "Webinar | Now and Next: Snacking deep-dive with Mondelez" description: Webinar series tackling the impact of COVID-19 to help CPG brands with communications, product positioning or brand building using data-driven insight. image: https://info.blackswan.com/hubfs/Snacking%20Deep-Dive%20Webinar%20with%20Mondelez.png --- - HOW WE HELP - - [Our Approach**Game-changing insights through Social Prediction**](https://www.blackswan.com/our-approach/) - [Strategy**Make strategic decisions with certainty**](https://www.blackswan.com/strategy/) - [Innovation**Innovate faster and more accurately**](https://www.blackswan.com/innovation/) - [Case Study: Brewing up a first mover advantage for Lipton with Matcha](https://www.blackswan.com/case-studies/how-trend-prediction-brewed-up-matcha-for-lipton/) - SOLUTIONS - - [Trendscope**The world’s first Social Prediction™ tool**](https://www.blackswan.com/trendscope/) - [Horizon**AI-driven category landscape reporting**](https://www.blackswan.com/horizon/) - [Case Study: Bubbling up a sparkling new drinks brand for PepsiCo](https://www.blackswan.com/case-studies/bubbling-up-a-sparkling-new-drinks-brand-for-pepsico/) - Content - - [Blog**Read the latest thoughts from our world**](https://www.blackswan.com/resources/) - [News**Our latest updates in the Press**](https://www.blackswan.com/news/) - [Case studies**Discover the impact of our work**](https://www.blackswan.com/case-studies/) - [Reports**Get a deep dive into what trends and insights to have on your radar.**](https://www.blackswan.com/reports/) - [Report: Predicting the future for CBD and other ingredients](https://www.blackswan.com/reports/predicting-the-future-for-cbd-2/) - - ABOUT US - - Company - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan Charity](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - Join Us - [Careers](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Data science: Is It Time To Start Innovating Innovation?](https://www.blackswan.com/time-start-innovating-innovation/) - [Aviation](https://www.blackswan.com/aviation/) - [LET’S TALK](https://www.blackswan.com/find-us#find-us-form) ![#4 Left](https://info.blackswan.com/hubfs/%234%20Left.jpg "#4 Left") **This webinar has now taken place but an update on the next will be shared very soon - so please pop back to sign up.** ## **Webinar | 28th May | 2pm (BST) / 9am (EST)** ### **Objectivity during the COVID-19 crisis** Let us give you a little respite from the conjecture. Something practical to take back to the business. Data-driven, timely insight surfaced directly from consumers themselves, through social data. There’s much published about shifts in consumer behaviour and the ‘new normal’ - but data reveals the truth…what are consumers *actually* saying and doing? Which baseline trends have accelerated, which have become less relevant, and which are likely to sustain as we navigate the next phase of COVID-19?   **Now and Next: Snacking deep-dive with Mondelez** Stay-at-home consumers have loaded their cupboards and pantries with sweets, crisps and baked goods during COVID-19. Functionally, these products are readily available, long-lasting and go hand-in-glove with a Netflix binge-a-thon. Emotionally, they offer people comfort and reassurance in a period of change and heightened anxiety. But as we enter the next phase(s) of the pandemic, with the restrictions of lockdown easing and the economic fallout becoming clearer, which emerging motivations and behaviours will sustain and shape the future of the Snacking category? Using analysis gathered from Black Swan’s robust time-series datasets, **Nik Pearmine**, VP of Client Strategy and **Katy Parsons**, Insights Director will aim to explore these themes and more, giving you evidence and ideas to inspire your insight, marketing and innovation strategy.  We’re also thrilled to be joined by **Brigette Wolf** and **Barbara Schandl** from the **Mondelez Snacking Futures** team who will be on hand to comment on the insights surfaced and discuss the topics and issues most important to them in their roles right now.   **Key questions we will address:** 1. **Category dynamics:** What are the latest dynamics we’re observing in the Snacking category? What conversation themes and topics are continuing to grow in relevance? How does this compare to adjacent categories like Beverages, Meals and Supplements? 2. **Cultural differences:** What differences and similarities are we seeing between the US vs UK? Are the overriding attitudes and behaviours similar? If so, how are they manifesting in different ways? How should brands step-up and engage in each market? 3. **Looking back to look forward:** How is today’s Snacking category, albeit still in an artificial state, different to pre-Covid-19? As consumers adapt to their ‘new normal’, are we seeing a return of the important themes and drivers pre-Covid-19 (e.g. plant-based, protein, environmentally-friendly)? How should brands plan for the future?   ### **Speakers** ![Webinar 4 Snacking Deep Dive with Mondelez Speakers](https://info.blackswan.com/hubfs/Webinar%204%20Snacking%20Deep%20Dive%20with%20Mondelez%20Speakers.jpg "Webinar 4 Snacking Deep Dive with Mondelez Speakers") ![#4 Right](https://info.blackswan.com/hubfs/%234%20Right.jpg "#4 Right") ##### HOW WE HELP - [Our Approach](https://www.blackswan.com/our-approach/) - [Strategy](https://www.blackswan.com/strategy/) - [Innovation](https://www.blackswan.com/innovation/) ##### SOLUTIONS - [Trendscope](https://www.blackswan.com/trendscope/) - [Horizon](https://www.blackswan.com/horizon/) ##### content - [Blog](https://www.blackswan.com/resources/) - [Case studies](https://www.blackswan.com/case-studies/) - [Reports](https://www.blackswan.com/reports/) - [News](https://www.blackswan.com/news/) ##### ABOUT US - [Our story](https://www.blackswan.com/our-story/) - [Events](https://www.blackswan.com/events/) - [White Swan](https://www.blackswan.com/white-swan/) - [Find Us](https://www.blackswan.com/find-us/) - [Values and people](https://www.blackswan.com/careers/) - [Live jobs](https://www.blackswan.com/live-jobs/) - [Aviation](https://www.blackswan.com/aviation/) ##### INFORMATION - [Privacy Notice](https://www.blackswan.com/privacy-notice/) - [Cookies Policy](https://www.blackswan.com/cookie-policy/) - [FAQ](https://www.blackswan.com/faqs/) - [![gb](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/UK_flag.png)](https://info.blackswan.com/?cc=gb&hsLang=en) - [![us](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/US_flag.png)](https://info.blackswan.com/?cc=us&hsLang=en) - - - [![One Trust Button](https://info.blackswan.com/hubfs/BlackSwanData_March2020/images/Exerciesyourrights@2x.png)](https://app-eu.onetrust.com/app/#/webform/18cc4a63-5a6e-4e36-8122-7db2eb06b43b) © Black Swan Data 2019